Out-Sell EVERYONE In the Weight-Loss Industry!
I’ve got the information you need to outflank all the other sellers—even though you’re in one of the most competitive industries in the world!
It’s no secret that there are literally millions of weight loss programs, diets, supplements, and coaching services fighting over every last customer. And anyone who wants to succeed in the industry has to literally pay the big bucks for advertising and brand-building…or take a very close look at the market to find a PERFECT SELLING POINT.
Prefect selling point? A unique one that no one’s thought of before? Is it possible in an industry that’s more saturated than a loaf of bread in a swimming pool? Is it REALLY possible?
It is now! Because I’ve got some hard-core research that will help you find those points. Information that will give you an insider’s look at what people want in a weight loss product, what they DON’T want in a weight loss product, and what they don’t like about the products they’ve tried.
Hi,
I’m Eric Engel—award winning copywriter and long time marketer.
As someone devoted to the marketing world, I love challenges. So much that I once decided to create a weight loss product just to prove I could get subscribers. In no time, I was able to achieve a 30% conversion rate for double opt-ins. And in less than a week, I had over 250 subscribers—
- Without promoting on other people’s lists
- Without using my own list
- Without purchasing a list
- Without spending a DIME on advertising
- Without spamming anyone to death
- Without stealing traffic from another website
- Without using affiliates
I literally used ZERO of the common online marketing methods… I put up a few CraigsList ads and I was off and running.
How did I do it? By listening to the market. By asking them questions (the right kinds of questions) and reacting to the answers.
“By surveying my target prospects!”
As a direct marketer, I knew that I couldn’t rely on the average ad or research agency to get my answers for me. I knew that they asked pre-loaded questions to push whatever agenda they’re trying to sell. And I knew that what a consumer says and what a consumer does are two entirely different things.
For example—I knew that the only way to tell me the right price for something was to test different prices and follow the conversion rates. I knew for a fact that a survey couldn’t help me here.
 But what I didn’t know was this:
Men aren’t as shy as women are about wearing shorts when they’re over weight. As a matter of fact, less than 2% of men, compared to 19% of women. BUT 27% of overweight men won’t take their shirts off in public BECAUSE of their looks.
So if I’m talking to women, I’m taking about shorts. If I’m talking to men, I’m talking about shirts. And you can’t mix it up. Men won’t identify with being scared to wear shorts. And of course, women won’t identify with going shirtless anyway.
Now at other times, there wasn’t a clear line between men and women. For example, the two sexes are pretty even-stevens when it comes to the reasons they want to lose weight. About 57% are worried about looks and 35-
40% worry about health (a small percentage of men are worried about mobility more than anything else).
These are the kinds of things you WON’T learn by searching all day on the internet. You won’t find it in forums. You won’t find it in case studies. You won’t find it by asking all your friends what they think. But this is exactly the sort of information a good copywriter, marketer, or product developer would need in order to outsell the competition.
“And you WILL find it in my Weight Loss Marketer’s Research Guide!”
As a matter of fact, you’ll find much more than that:
- You’ll find out how many over weight people stay away from certain public places because of their size… and how the numbers differ between men and women.
- You’ll find out the #1 reason people stop using weight loss products, even if the product is working.
- You’ll find out how people rate the emotional support, result tracking, and information format of the last products they’ve tried.
- You’ll find out the very first thing people consider when deciding on a weight loss program.
These statistics will be broken up into clusters, separated by men and women. This is absolutely the most complete study on weight loss prospects that you’ll ever find. If you’re in this market then you can’t afford NOT to have this information.
But that’s just the start of it. You’ll also get valuable analysis of the data from an experienced copywriter who is grounded in the world of marketing, has a solid understanding of blue ocean strategies, and has already had success using the information.
“In other words, I won’t just give you the information—
I’ll tell you why it’s important and how to use it.”
It’ll be like having a marketing consultant at your side, giving you the best way to create, develop, and market your weight loss products. I’ll even give you sample headlines and catch-phrases that you’re free to use in your materials…and you won’t pay the thousands of dollars it would normally cost for this kind of assistance.
Your sales are bound to soar once you’re armed with this information…and your competitors’ jaws will hit the floor when they start losing their customers to you. Because while they’re still grasping at straws and split testing every minor change on their site, you’ll walk onto the scene knowing exactly what will make people buy before you even launch. Your approach, the way you present it, and the call to action will all have the elements that buyers are looking for.
- Get a fresh look at what your prospects need…so you won’t be trapped in the “entrenched mindset” that can bog down your own understanding of your industry.
- Jump Start your own creativity and come up with awesome copy that will literally force people to reach for their wallets.
- Use the headlines and phrases I give you to create a perfect website, mini-site, sales letter, or brochure.
- Get past the fluff, and find out the hard-core secrets that will SELL PRODUCT!
Remember, every second that you’re not using the right marketing approach, you’re sending customers to your competitors. You’re actually GIVING your competition all the money. Make the investment now and start making more money!
Click Here To Start Selling! |
